insPIred: Creating a Sense of Support for the PI Community
insPIred Support for the PI Community®
To create a community of support for a new IVIG manufacturer, Biotest, we established a patient program specifically for people with primary immunodeficiency (PI) that is literally and figuratively insPIred®. We understand that launching a new program means nothing if you don’t promote it properly and gain members. That’s why when it came time to get the word out about insPIred, we engaged multiple tactics to attract all audiences.
Biotest Pharmaceuticals, BIVIGAM®
Digital platform, digital and print promotion, smartphone app, live promotion