BIVIGAM®: An Uncompromised IVIG Product Launch for a US Market
BIVIGAM®. Formulated to insPIre.
As AOR, we launched a new product entry and US division into a crowded immune deficiency market. We utilized brand campaigns, digital campaigns, CRM programs, Marketing automation, KOL development, live events, print marketing, and a patient education and retention program to educate and promote the brand that treats primary humoral deficiency (PI).
Biotest Pharmaceuticals, BIVIGAM®
Product launch, agency of record