A Rare Disease CRO for Orphan Drugs: Promoting to Biotech Companies Through Marketing Automation
Orphan ReachTM, a rare disease Clinical Research Organization (CRO) based in the United Kingdom reached out to ENA to implement a program of marketing automation campaigns to gain visibility with medical professionals at Biotech companies in the US. Using compelling educational content magnets focused on the issues that are most important to rare disease biotech professionals, ENA developed a series of drip campaigns to engage and nurture the target.
The program was developed using Marketing Automation to engage referral sources through digital interactions and provide the sales team with qualified leads.
CRM, content creation, digital strategy, email campaigns, digital