IVIG Product Launch and Promotion

Category
Biopharma, Branding, Digital, Immune Deficiencies, Pharmaceutical, Print, Website
About This Project

BIVIGAM®: An Uncompromised IVIG Product Launch for a US Market

 

BIVIGAM®. Formulated to insPIre.

As AOR, we launched a new product entry and US division into a crowded immune deficiency market. We utilized brand campaigns, digital campaigns, CRM programs, Marketing automation, KOL development, live events, print marketing, and a patient education and retention program to educate and promote the brand that treats primary humoral deficiency (PI).

 

Client

Biotest Pharmaceuticals, BIVIGAM®

 

Type

Product launch, agency of record

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