Healthcare Professional Advertising Campaign

Category
Cardiovascular, Pharmaceutical
About This Project

ALTACE: Differentiating an ACE Inhibitor for Cardiovascular Health

 

All ACE Inhibitors Are NOT the Same

Prior to the launch of a landmark study, Heart Outcomes Prevention Evaluation (H.E.A.R.T), ENA was asked to emphasize the binding effects of an ACE inhibitor in order to differentiate it in a crowded market through a professional advertising campaign.

 

Client

Wyeth Pharmaceuticals

 

Type

HCP ad campaign

DO YOU HAVE A COMPREHENSIVE PROGRAM TO CONNECT WITH CUSTOMERS?